A firm that markets a drink called blackwater has hired you, Marketing Management

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A firm that markets a drink called blackwater has hired you

A firm that markets a drink called Blackwater has hired you to develop its marketing strategy.

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

What value are you creating with this product?

Which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product?

Why did you select this specific strategy? Is it the most suitable one?

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Marketing Management: A firm that markets a drink called blackwater has hired you

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Marketing Management: A firm that markets a drink called blackwater has hired you

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