A firm is said to be using a multi-product strategy when it, Marketing Management

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A firm is said to be using a multi-product strategy when it

Strategic Management:

A firm is said to be using a multi-product strategy when it competes in different product categories.

Pick a company that utilizes such a strategy and discuss why they are taking this course of action.? Discuss what motives might top management have that led them to diversify into these other product areas?

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Marketing Management: A firm is said to be using a multi-product strategy when it

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Marketing Management: A firm is said to be using a multi-product strategy when it

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