1. A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.
a. contractual agreements
b. working partnerships
c. agents and brokers
d. natural competitive forces
e. limited liability incorporation
2. The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.
a. stable
b. targeted
c. minimum
d. moderate
e. maximum
3. Companies manage their supply chains through ________.
a. competitors
b. information
c. skilled operators
d. the Internet
e. transportation modes
4. The most common type of contractual VMS agreement in business is the ________.
a. multichannel marketing system
b. corporate VMS
c. conventional marketing channel
d. franchise organization
e. administered VMS