Overall message design strategy needed to create (Coca - Cola beverage product):
- A creative brief for communicating the product to its target audiences (needed to include objective for the ad campaign/ad, the target audience, the message theme, support facts for the theme, plus URL to use & any disclaimer or constraints).
- Needed to identify the relevant product information for the ad copy.
- Needed to identify how the product's tag line and logo should be used (graphics for logo can be put in Exhibits section of plan.)
- The URL & the disclaimer copy to be used.