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A continuum between terrific and

A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between "terrific" and "horrible". This type of attitude scale is known as a _____.

Likert scale

Behavioral intention scale

Seven point scale

Semantic Differential Scale

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Marketing Management: A continuum between terrific and

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Marketing Management: A continuum between terrific and

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