A company currently sells 45 units a week at 210 per unit


A company currently sells 45 units a week at $210 per unit. The marginal cost of each unit is $155. The company is considering increasing the price by 2.6%. The company believes that this price discount will increase its economic profits. The company has also estimated (using historical customer demand information) that its customer's price elasticity of demand is 2.08. You are a member of the marketing department that is making a final decision on this 2.6% price increase.

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Econometrics: A company currently sells 45 units a week at 210 per unit
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