A clothing manufacturer spends 6 million on trade, Operation Management

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A clothing manufacturer spends 6 million on trade

A clothing manufacturer spends $6 million on trade promotions and $3million on sales promotions. How would you measure the impact of these expenditures? If an agency was hired to manage these expenditures, what type of measures would you insist they utilize? Please explain in a page or page and a half.

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Operation Management: A clothing manufacturer spends 6 million on trade

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