A buyer plans on net sales of 2000000 for the coming year, Marketing Management

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A buyer plans on net sales of 2000000 for the coming year

A buyer plans on net sales of $2,000,000 for the coming year. Operating expenses are planned at $700,000 and retail reductions are planned at $300,000 with returns and allowances from customers at $50,000. Management wants a profit of $300,000 from the department, so what should the initial markup percentage be?

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Marketing Management: A buyer plans on net sales of 2000000 for the coming year

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Marketing Management: A buyer plans on net sales of 2000000 for the coming year

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