A brief company background of the company


In this web research assignment, you will compare business process methodologies. Using the Internet, briefly research business process methodologies and locate an alternative business process methodology.  Write a one-page (250-word) paper that includes the following:

• Define a business process and give an example.

• Include a sentence or two on what you think about these methodologies.

• Be sure to reference the researched methodology.

• Provide a brief explanation of the relationship between business processes and information systems.

APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed.

Industry Analysis

In this Case Study, you will research an airline company and give a brief overview of the company, identify the industry it is a part of, and complete a Five Forces Industry Analysis.  Research the airline company and be sure to include company information as well as industry information.   Write a two-page (500-word) paper to include the following: 

• A brief company background of the company

• Identification of the industry the company is a part of and give a brief overview of that industry

• Complete a Five Forces Industry Analysis of the industry identified to include:

o A one or two sentence explanation of each force

o Indication if the force is high or low for the industry

o A brief justification of why you believe the force to be high or low 

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Marketing Management: A brief company background of the company
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