1. A boutique hotel chain provides upscale rooms and superior customer service at value prices. What strategy is the hotelier using to gain competitive advantage?
(A) a focused differentiation strategy
(B) a low-cost provider strategy
(C) a focused low-cost strategy
(D) a best-cost provider strategy
(E) a broad differentiation strategy
2. Develop a description of what a McDonald’s Breakfast Menu would look like in each of the three strategies.
1. Multidomestic
2. Global
3. Transnational
How might this impact McD’s procurement function?