Spring (16SP-2) BUS480-049Y: International Business (SC)
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A ________ scope reflects a firm's level of investment in upstream or downstream activities, and ______ scope refers to the number of similar businesses or business activities at the same level of the value chain.
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Selected Answer:
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vertical/horizontal
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Correct Answer:
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vertical/horizontal
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Question 2
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A strategy in which differentiation creates unique value to the customer through advanced technology, high quality ingredients or components, product features, superior delivery time and the like is known as
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Selected Answer:
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a differentiation strategy
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Correct Answer:
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a differentiation strategy
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