2-1 Identify and explain the two types of competitive strategy.
2-2 Identify three or four well-known firms that succeed through cost leadership.
2-3 Identify three or four well-known firms that succeed through product differentiation.
2-4 How are the four strategic resources-SWOT analysis, execution, the value chain, and the balanced scorecard-linked in a comprehensive strategic analysis?
2-5 What is a strategy map and how is it used?
2-6 What is SWOT analysis? For what is it used?
2-7 What is the role of the management accountant regarding nonfinancial performance measures such as delivery speed and customer satisfaction?
2-8 What is a critical success factor? What is its role in strategic management and in cost management? 2-9 Identify four or five potential critical success factors for a manufacturer of industrial chemicals.
Explain why you consider those factors critical for the firm to be successful.