1.What is the "value chain"? Provide specific examples of a company that has recently used this tool in an effective manner.
In class, we discussed the difference between a fad, a trend, and a megatrend. Using your best marketing mind, make an educated guess describing a current fad, trend, and megatrend in the CURRENT marketplace. Be specific with your reasoning and assessment.
"In the world of marketing, perception is reality". Agree or disagree with this statement.
Why is CRM so important? What do customer touch points have to do with it? Provide an example of a company that manages touch points effectively in regards to their CRM.
What influences consumer behavior? Why should a company be aware of these influences and how can they keep track of it all?