1. What effects will priceline.com have on brand integrity for the companies with which it is involved? Will sites like priceline.com undermine brand loyalty?
2. What other industries represent potential opportunities for priceline.com?
3. What effects, if any, will Internet offerings like priceline.com have on both consumer search behavior and sensitivity to prices?
4. As competitive alternatives expand on the Internet, what will priceline.com have to do to maintain its competitive advantage?