1. Identify and explain the several steps management must take to establish a successful export strategy.
2. Review the case studies for the subsequent corporations: Carrefour; Coca-Cola; Johnson and Johnson
Compare and contrast the corporate cultures of the three MNEs, given the nature and extent of their operations. Propose and defend specific kinds of organizational structures for each of the firms. For each corporation, evalaute if decision-making could be centralized or decentralized? give a rationale for your determination.