Introduction
Marketing in social is a fairly new thing today. As such, many marketers have found it to be quite challenging given that there is no curriculum that is teaching the social media phenomenon. It is a new challenge to many marketers and most of them have had to conduct extensive research to understand it. Of particular interest is marketing on Instagram. This platform is fairly new and as such it poses a new challenge to most marketers as indicated below (Atwong, 2015).
Challenges in marketing on Instagram
The first challenge that most companies face is coming up with a catchy and simple Instagram username. This is because some of the usernames that the marketers may come up with may not be accepted by the managers or the owners. Therefore, they have to think deep to come up with short username that is representative of the company and pleases all stakeholders. This is indeed a challenge given that pleasing all stakeholders is a great challenge (Atwong, 2015).
The other challenge is utilizing the video feature of Instagram. Videos can be very effective tools of marketing if utilized properly. However, Instagram limits the length of the videos, contrary to You Tube. Therefore, the challenge lies in editing the long videos taken to be shorter ones which can be uploaded into the company's account. The video has to be catchy and vivid and of course short. This challenge sets aside good marketer from bad one sin the social media marketing platform.
Atwong (2015) also noted that another great challenge is ensuring that the likes that the videos or the photos of the company receive are transformed into actual visits or purchases of the company's products. This is because a thousand likes on Instagram do not automatically transform into a thousand dollars. This is simply an indication of a stronger brand recognition upon which the company should market itself so that its revenue can increase. This is a great challenge as well.