Read the CASE Study and answer questions below: 10 In March 2012, the India-based Pioma Industries, makers of the popular Rasna soft drink concentrate (SDC) , announced that it would enter the ready-to-drink beverages market. As of 2012, Pioma Industries had a well developed distribution network comprising 35 depots and 2,500 stockiest . It had access to 1.8 million grocery and private retail outlets and 700 salespeople across India. Rasna also ventured into ethnic products like Pickles, Paste, Chutney, Curries, Gravies, Snacks, and Instant tea mix, etc. Pioma Industries believed that adding ready- to-drink beverages under the flagship brand Rasna would help it gain new revenues as well as achieve consistent growth in its business.
Questions:
a) What challenges could Rasna face?
b) How successful have the strategies been to establish Rasna? Comment