1 which marketing system is another channel development in


1) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

· Conventional marketing system

· Horizontal marketing system

· Strategic marketing system

· Vertical marketing system

2) What type of system does a firm employ to decide about the most critical decisions management faces?

· Pulling system

· Advertising strategic system

· Pushing system

· Marketing channel system

3) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

· Triangular marketing system

· Vertical marketing system

· Horizontal marketing system

· Rectangular marketing system

4) When the number of intermediaries are severely limited, this means an

· strategic distribution

· marketing distribution

· inclusive distribution

· exclusive distribution

5) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

· Marketing agreements

· Tying agreements

· Promising agreements

· Loosening agreements

6) Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?

· Pull strategy

· Downward strategy

· Push strategy

· Upward strategy

7) What takes place when dealers purchase some or all of a product line?

· Full-line forcing

· Part-line forcing

· Half-line forcing

· Forcing by brand

8) What mode of entry is it when local and foreign investors share ownership and control?

· Direct investment

· Joint venture

· Foreign investment

· Sole proprietor

9) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

· Barter

· Offset

· Auction

· Sale

10) What type of distribution places the goods or services in as many outlets as possible?

· Selective distribution

· Exclusive distribution

· Intensive distribution

· Marketing distribution

11) Companies are pursuing which objective when they start with prices high and slowly drop them over time?

· Market skimming

· Market pricing

· Market tactics

· Focusing on market share

12) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

· Side pull strategy

· Downward strategy

· Push strategy

· Pull strategy

13) Which companies have launched a website without any previous existence as a firm?

· Employee-centered companies

· Customer-centered companies

· Pure-click companies

· Brick-and-click

14) Which type of distribution relies on some intermediaries willing to carry a particular product?

· Selective distribution

· Planned distribution

· Strategic distribution

· Marketing distribution

15) What is a simple way to engage in international marketing?

· Licensing

· Travel abroad

· Cultural attainment

Solution Preview :

Prepared by a verified Expert
Marketing Management: 1 which marketing system is another channel development in
Reference No:- TGS01236153

Now Priced at $15 (50% Discount)

Recommended (91%)

Rated (4.3/5)