1. Which are more influential - reviews from experts or reviews from customers? Explain. 2.Review the list of social shopping applications discussed this week and visit some of the sites that use these applications. Social shopping applications provide functionality for customers, such as enhances organization, price comparisons, risk reduction, and access to product information, but they also make the shopping experience more fun. Tag the list of applications based on the benefit of the application provides - utility or fun. Which aspect of social shopping is most important to shoppers? 3.Visit Google's free SEO tools, listed below. Enter several search terms to see how they present information to you on keywords, trends, and phrases. A Google Suggest B Google Keywords C Google Trends