1. Which one of the following is not a factor in determining a company's unit sales and market share of branded footwear in a particular geographic region?
a. S/Q ratings of the company's footwear
b. Expenditures for retailer support
c. The number of models/styles in the company's product line
d. The number of consumers that live in the region
e. The number of retailers stocking the company's footwear brand