1. What kinds of controls might allow marketers to use Web tracking but also protect individual privacy?
2. Do you think your Web browsing should be known to marketers? Should online shopping be allowed to be a private activity?
3. What are the Privacy Foundation guidelines for Web beacons?
4. What is the Children's Online Privacy Protection Act (COPPA) and how does it protect the privacy of children?
5. Why is online marketing to children a controversial practice? How do companies verify the age of online users?
6. Should companies be allowed to target marketing efforts to children under the age of 13?