Using ONLY Chapter 6 from the textbook, Financial Management: Theory & Practice (15th ed.) by Brigham & Ehrhardt (2017). Answer the following questions. (Do not use any outside/internet sources.)
1. What is risk?
2. How do you quantify risk?
3. Discuss different types of risk.
4. In finance literature, it is widely accepted that diversification reduces risk. How can you reduce risk using diversification technique? Provide appropriate examples.