1 what is clv and what are its components 2 what is the
1. What is CLV and what are its components?
2. What is the importance of SCLV?
3. Why should firms calculate CLV and customer equity?
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1 what is clv and what are its components2 what is the ishymportance of sclv3 why should firms calculate clv and
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question according to materials in this chapter prior entrepreneurial experience relevant industry experience and
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