Tim Cook
1. What are the chief elements of Tim Cook's overall leadership and managerial style? How well is it working? Is his style evolving?
2. Explain Apple's business model. How - if at all - has it changed over the first five years under Cook's leadership?
3. How would you rate Tim Cook in terms of the three main managerial areas used to build an organization, as shown in Figure 10.1? Which are strengths, and which are areas for improvement?
4. What is your assessment of Apple's financial performance over the past five years under Cook's leadership? (Use the financial ratios in the Appendix of the text or in Figure 4.1 as a guide in doing your financial analysis.)