Solved: 1 what is las vegas selling what are visitors really, Business Management

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1 what is las vegas selling what are visitors really

1. What is Las Vegas selling? What are visitors really buying? Discuss these questions in terms of the core benefit, actual product, and augmented product levels.

2. Will the most recent efforts by the LVCVA continue to work? Why or why not?

3. What recommendations would you make to LVCVA managers for Las Vegas' future?

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