1. We describe franchising as a "pathway to entrepreneurship" which provides a spectrum of entrepreneurial opportunities. What does this mean to you?
2. What are the most important factors in determining whether franchising is an appropriate method of rapidly growing a concept?
3. What are the five components of the franchise relationship model? Can you describe the interactive nature of these components?
4. Why do you think the public franchisors consistently outperformed the S&P 500?
5. What would be the most attractive aspects of franchising to you? What is the least attractive part of franchising?