PURPOSE
To explore franchising opportunities and to evaluate the strengths and weaknesses of a selected franchise .
Go to Franchise Expo ( www.franchiseexpo.com ).
1. Use the search tool to find a franchise that has the potential of fulfilling your entrepreneurial dreams. Navigate to the profile of the franchise you selected. Explore the franchise's website if a link is available. Refer to the questions listed in Figure 5.9 in this chapter and assess the strengths and weaknesses of your selected franchise.
2. Did your search give you enough information to answer most of the questions in Figure 5.9 ? If not, what other information do you need, and where can you obtain it?
Figure
