Topic: Couple without children travel in Japan.
written report outlining the eight step process which include
1. Understand the market environment
2. Set specific objectives
3. Create the message strategy
4. Allocate resources
5. Select media
6. Produce the advertisement
7. Place the advertisement
8. Evaluate the campaign
9. Reference page
Requirement
At least 1 academic journal article (Harvard style)
At least 4 pages