1 the development of the mass media has been, Strategic Management

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1 the development of the mass media has been

1. The development of the mass media has been shaped in fundamental ways by the fact that they have often been profit-driven. The commercial or capitalist context of media is evident both historically and in contemporary society. With reference to both historical and contemporary examples and to any relevant theories, explain how the market has influenced the forms and content of the media. What alternatives have there been to this model?

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