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1 name and define the four major communication functions

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1. Name and define the four major communication functions. Within the communication process there are two major communications tools. Name and discuss these two.

2. Name and describe the six buyer-readiness stages.

3. How does a push strategy work in a promotion mix? How does a pull strategy work in a promotion mix?

4. What are the advantages and limitations of each advertising media?

5. When does a marketer use informative, comparative, and reminder ads?

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