1. Is Skinner's idea of operational focus just as relevant today? (Give a considered opinion - with examples.)
Answer: The answer is yes. There are physical limitations in many cases such trade-offs between availability versus speed and cost. Dealing with variety and stocking a wide variety of products and reduced cost. However, there are clear advantages in using the Internet to provide customised service at no additional cost. If supply chains can be managed and the information low fast and accurate there are possibilities of customised products and services with increased costs. This is generally termed mass customisation.