1. Does Burt's Bee's pricing strategy truly differentiate it from the competition?
2. Has Burt's Bee's executed value-based pricing, cost-based pricing, or competition-based pricing? Explain.
3. Discuss how Burt's Bee's has implemented product mix pricing strategies.
4. Could Burt's Bees have been successful as a natural product marketer had it employed a low-price strategy? Explain.
5. Is Burt's Bees pricing strategy sustainable? Explain.