Yum! Brand
All papers must be in an MS Word® document using the appropriate APA style, Times New Roman font, 12-point pitch, double spaced, paginated, and includes citations and a reference page
1. Do all of Yum's business unit compete in the same fast-food industry, or does each compete in a different industry based on product type? Explain.
2. What kind of synergy can Yum create among its restaurants? What challenges does the firm face by operating multiple related businesses?
3. McDonald's is known globally for a strong brand image and unrivaled consistency. What lessons can yum learn from McDonald's?