1. Describe the marketing exchange relationship that exists between Southwest Airlines and its customers.
2. Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines. Hint: create a few sentences for each of the C's.
3. How does Southwest Airlines' approach to providing a total product experience capture the marketing framework elements of STP (i.e., segmentation, targeting, and positioning) and the 4Ps (i.e., product, price, place, and promotion plus a 5th P - people)? Hint: develop a few sentences for each of the STP's and 4 P's.
4. As the market changes, how can Southwest Airlines maintain a competitive advantage? Hint: you need to address specific things and not state something similar to "keep doing the same thing.