1. custom , traditions , manners and habits ( in general ) related to the fashion market
2. core values, norms ( focused in the materialistic culture), attitudes relating to foreign and domestic products. ( is they are nationalism - prefer to bye their own or foreign products ? )
3 - social institutions ( family life - if they sped lot of money depending on the family size ?) , educational institution ( can it effect the business culture in the country ? )class system ( if they have it ? )