1. Brad is a pharmaceutical representative for Merck. He attends a medical conference where he gives a presentation about a new drug that is being manufactured by his company. Brad's presentation is a part of Merck's IMC effort and it represents:
- encoding of the product message.
- decoding of the product message.
- feedback for the promotional message.
- noise generated by the promotional message.
2. In the context of the communication process, translating a message into understandable terms and transmitting it through a communications channel is known as _____.
- decoding
- referencing
- polarizing
- encoding