1- Unlike advertising, which is part of the promotional component of marketing mix, personal selling is considered to be part of the contribution function. True or False? Why?
2- Effective marketing research involves listening to customers, employees, shareholders, and other stakeholders. True or False? Why?
3. Product development is a key activity in any modern business, anywhere in the world. True or False? Why?
4. A firm's short term financial forecast provides a projected sales estimate. True or False? Why?
5. A_________ summarizes all the data from the account ledgers to verify that they are correct and balanced.
A. ledger statement
B. balance sheet
C. trial balance
D. statement of cash flows
6. _______measures the speed of inventory moving through the firm and its conversion into sales.
A. Asset turnover ratio
B. Inventory turnover ratio
C. Sales turnover ratio
D. Cost of goods sold turnover ratio