What would you do to hire a good PR firm
What would you do to hire a good PR firm?
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I have first hired someone internally to manage the firm then afterwards I hire the PR firm. I try to do 70% of the work internally. This way the internal people are always busy, even when it is slow. I then out source any overflow work with the help of an outside agency. I have used them to help speed up our policy, and to help with event strategy.
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