What the promotion mix includes off
Explain in brief what the promotion mix includes off?
Expert
The promotion mix is the combination of advertising, public relation, sales promotion, personal selling and direct marketing that a company employs to promote its products. Therefore it becomes a significant task for the marketer to correctly list out the promotion mix policies and its advantages. It is similar to the ingredients which go to the making of any specific dish. The quality of the dish mainly depends on the way in which the ingredients have been employed and mixed. Likewise, an organization should have an ideal promotion mix through which it must be capable to promote its products to masses.
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