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What is Marketing Strategy

Marketing Strategy: During the initial stages of assessing the opportunities for us in this business of supply of packed lunch boxes, we had only a sketch idea of our marketing strategy. Now that we have decided to enter the business, we want to put a detailed marketing plan in place. This marketing plan and strategy takes into account the following aspects in detail:

  • Market Research
  • Market segments
  • Marketing
  • Consumer Research
  • Marketing Strategy and Marketing plan
  • Marketing mix
  • Sales Targets
  • Selling

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