Marketing Strategy: During the initial stages of assessing the opportunities for us in this business of supply of packed lunch boxes, we had only a sketch idea of our marketing strategy. Now that we have decided to enter the business, we want to put a detailed marketing plan in place. This marketing plan and strategy takes into account the following aspects in detail:
- Market Research
- Market segments
- Marketing
- Consumer Research
- Marketing Strategy and Marketing plan
- Marketing mix
- Sales Targets
- Selling