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What is Line Extension

Line Extension: A firm markets one or more latest products in an established and famous brand identity as a multi-product branding policy. The aim is to take benefit of widespread name recognition of the original brand and satisfy various customer requirements or market segments. It is used through some marketing experts and avoided by others. Like an instance as: shampoos, body powders, bath soaps and the like being introduced in a well-known perfume’s name through the trendy perfume maker. It also identified as brand extension.

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