What is interruption marketing

Question

Write a brief note on the term ‘interruption marketing’?

Answer 1

Interruption marketing can be stated as encouraging a product through the means of advertising, sales and public relation. This is not appropriate every time and depends upon company-to-company. This is very much sales directed so if a company has incomplete funds to invest for advertising and wants rapid results then interruption marketing is better. However at times it is not considered a productive way of marketing.