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What is Distribution channel

Distribution channel: It is a method of getting a product to its consumer. Such channels are portion of a company's marketing mix, each and every business' exclusive combination of product, promotion, price, and position. Distribution influences the place or path via which consumers can purchase and receive the product. The channel of distribution might be an on-site store, a virtual store, a retailer, an agent, a wholesaler, a telemarketer, or direct mail.

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