What is direct marketing
What do you mean by the term direct marketing? Briefly describe it.
Expert
Whenever an organization conducts its marketing activities specifically in the sale of goods to its customers directly then it is termed as direct marketing. The absolute products are sold to the final consumer directly through company, and instant or early response from the consumer is predictable. This kind of marketing is as well termed as B2C marketing. Example: direct door to door sales made through salesman. This kind of marketing includes direct communication with the customer and is found out to be time saving and a cost effective process of selling.
Raju and Kamala set up a consultancy firm under the name of Expert Consultancy in June 2000. The partnership agreement clearly stated that the partnership shall remain for a ten year period. In December 2010, Kamala took a personal loan amounting to RM100,000 from Bank Business
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