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What is Competitor Intelligence

Competitor Intelligence: Intelligence about the competitors should be well documented to be component of product strategy. The way the competitors position themselves, leads to a change in our own strategy. Competition in the market can be direct, indirect, or potential. If the competitors’ details and strategies are made a part of the product strategy, they will be readily available for implementation, whenever the need arises. The details of the competitors are best documented by their SWOT analyses.

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