What is AIDA approach
What do you mean by the term AIDA approach?
Expert
After deciding on the objectives of communication, the marketer start to focus on developing the right message that must ideally aim at making attention, interest, desire and action (or AIDA) for the customer. Previous to deciding the contents of advertising message, a methodical understanding of the AIDA model is needed. The main purpose of the message must be to meet the needs of the AIDA model even although the message might be restricted through the product category to which it belongs, the ad budget and creativity of the individuals included in designing the message.
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Raju and Kamala set up a consultancy firm under the name of Expert Consultancy in June 2000. The partnership agreement clearly stated that the partnership shall remain for a ten year period. In December 2010, Kamala took a personal loan amounting to RM100,000 from Bank Business
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