What do you mean by the term buying behavior

What do you mean by the term buying behavior?

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The decision making procedure that comprises the period before, throughout and after buying or purchasing a product is termed to as the buying behavior of a customer. The buying behavior of the targeted customer encompasses to be analyzed prior to the formation of any marketing policy aimed to achieve the targeted sells in the market. As each and every targeted segment or market might contain a distinct type of a buying behavior therefore a distinct kind of approach is required to reach them.

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