What do you mean by Consumer protection
What do you mean by Consumer protection?
Expert
Consumers are “individuals who purchase goods and services from a business for their personal use and enjoyment.”
Modern developments that have led to the advent of consumer protection legislation include:
1. Large enterprises that have considerably more power than buyers;
2. Complexity of manufactured goods so that retailers cannot detect or remedy defects;
3. Bulk shipping in sealed packages so that neither the retailer nor the shopper can examine products until they are purchased;
4. High profile advertising through mass media that often plays a bigger role in inducing consumers to buy than the retailer plays;
5. Extensive use of credit to purchase expensive goods with borrowing terms that are often difficult to understand; and
6. Expanded use of Internet contracts with detailed terms that consumers may be unaware of and/or that may be one-sided.
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