What are the market opportunities of a company

What are the market opportunities of a company?

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Recognizing a Company’s Market Opportunities:

1. Market opportunity is a very large factor in shaping a company’s strategy.

2. Managers cannot correctly adapt strategy to the company’s circumstances without first identifying its opportunities and appraising the growth and benefit potential every one holds.

3. In estimating a company’s market ranking and opportunities their attractiveness, managers have to protector against screening all industry opportunity as a company opportunity.

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