What are the levels of Demand forecasting

Question

What are the levels of Demand forecasting?

Answer 1

Demand forecasting has three different levels as follows:
 
1. Macro level: This demand forecasting is related to the business circumstances prevailing in the economy as an entire. 
2. Industry Level: This is prepared by various trade associations in order to estimate the demand for exact industries products. Industry consists of number of firms. This is useful for inter- industry comparison.

3. Firm level: This is more significant from managerial view point as this helps the management in decision making regarding the firms production and demand.